This dynamic two-part workshop examines both traditional and digital marketing methods to maximize your customer reach and retention. The morning session will show you how to fine tune your marketing goals and how to develop plans. The afternoon session highlights the value of social media and outlines effective ways to reach your customers on digital platforms. Topics covered include: What's a marketing plan, metrics and measures to track the progress of your plan, what to expect from social media in 2019, find the key to social media success and how to leverage video online. Cost is $40 pre-registered with lunch included. Veterans are free courtesy of a grant from M&T Bank. To learn more, call SCORE Syracuse at (315) 471-9393 ext. 245.

An OCC representative will be on hand to answer questions about applying to college, financial aid, degree programs and other questions related to attending college. No registration necessary. For teens and adults. To meet on Level 1.

An I-81 Q&A Session is set for 4:30 p.m. Wednesday, Jan. 30, at Dr. King Elementary School, 416 E. Raynor Ave. South Side residents encouraged to attend. To learn more, contact Lanessa Chaplin at (315) 299-4863 or lchaplin@nyclu.org.

Seeds for the Arts the Brady Faith Center is facilitating an evening of music at St. Lucy’s Church. Participants will include local musicians, Brady and St. Lucy's musicians and Seeds for the Arts students. Donation of $10 at the door.

Celebrate Black History Month during an African-American Read In with guest David MacDonald, an award-winning ceramic artist. Day will include reading, crafts and book giveaways. For children up to 12 years old, who must come with an adult 18 years or older. Free and open to the public, but must register by Jan. 31 to Connie at (315) 559-4795 or litforlifefamilies@gmail.com.

Syracuse Black Birth Workers will lead a writing workshop about black birth stories as a form of reproductive justice. Participants are invited to write their stories using multiple formats including poetry, memoir, fiction and song. A limited supply of writing journals will be provided. Held in Beauchamp's auditorium. To learn more, call (315) 435-3395.

Learn about the amazing people who fought for equal rights in America. Intended for ages 8 to 13.

In honor of Black History Month, Paine will screen the film "42," the inspiring story of Jackie Robinson, the first African-American to play for a Major League baseball team. Snacks provided. Seating will be available, but interested attendees are encouraged to bring a comfy blanket and/or bean bag to better enjoy the film.

The next Southside TNT meeting will be held at 6 p.m. Monday, Feb. 4, at Danforth Magnet Middle School, 309 W. Brighton Ave. Lanessa Chaplin with the New York Civil Liberties Union will be providing an update regarding the I-81 project.

The Volunteer Lawyers Project of Onondaga County will present a program on residential rental rights and responsibilities. A landlord/tenant court attorney will be on hand with basic information appropriate for both landlords and tenants. A Q&A time will follow. For adults and meets in Central Libray's CNY Meeting Room, Level 3.